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The casino business is one of the most competitive and cut throat industries in the world where operators are constantly trying to out-innovate and out-market against their competitors. This puts consumers in quite a unique position when they visit Las Vegas, since this ultra competitive business environment forces the hotels and casinos to go above and beyond to build their customer’s loyalty.

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I’ve always been fascinated by rewards programs from a business perspective and how each operation determines when, who and how much to give in their endeavors to captivate their customers. Recently here on VegasGuy.com, we completed reviews of the 3 major comp programs in Las Vegas including Total Rewards (Caesars properties), Mlife (MGM properties) as well as Identity (The Cosmopolitan). See details below this online casinos list.

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Each of these programs has their own nuances, formulas and rewards for attracting and retaining guests /casino players, so we thought it would be a good idea to take a look at how an average consumer would fare under each of these loyalty programs. The great thing about Las Vegas is if you have money to spend (especially in the casino) these days it’s pretty easy to build status with a group of hotels and pretty much ensure that future trips will be either heavily discounted or completely free of charges.

The Scenario:

Let’s assume that the average person coming to Vegas has the following budget for a 4-day trip:

• Hotel Room Costs – $250/Night
• Food and Beverage – $125/Day
• Gambling Budget – $250/Day (for simplicities sake, all spent on Slots)

Now let’s take a look at how this consumer would be treated by the top loyalty programs in Vegas.

Total Rewards:

• Hotel Spend – $1,000 = 1,000 Reward Credits and 1,000 Tier Credits
• Food/Beverage Spend – $500 = 500 Reward Credits and 500 Tier Credits
• Gambling – $20,000 Wagers on Slots (assume 5% hold) = 4,000 Reward Credits and 4,000 Tier Credits

Total Earned: 5,500 rewards credits (worth $55 against you bill) and 5,500 tier credits (bumps you to platinum status in the program) which will give you access to future discounted or comped rooms.

Mlife:

• Hotel Spend – $1,000 = 25,000 Tier Credits
• Food/Beverage Spend – $500 = 12,500 Tier Credits
• Gambling – $20,000 Wagers on Slots (assume 5% hold) = 6,666 Base Points and 66,666 Tier Credits

Total Earned: 104,166 Tier Credits (Gold status) with perks such as 20% bonus on point earning, priority check-in and VIP access to the night and day club. You would also accumulate 6,666 base points on your casino play which would qualify you for $66.66 in express comps and $66.66 in free play on you card.

Identity Club:

• Hotel Spend – $1,000 = 5,000 Identity Points
• Food/Beverage Spend – $500 = 2,500 Identity Points
• Gambling – $20,000 Wagers on Slots (assume 5% hold) = 8,000 Identity Points

Total Earned: You would accumulate a total of 15,500 Identity Points (Sterling status) which qualifies you for one free night per year, 2 times multiplier on casino points 2 for 1 buffet and VIP line access.

So What’s The Best Bet?

Based on the scenarios above you’d be best to play at either MGM properties or the Cosmo where you would earn the most bang for your buck. Personally we’d take the Mlife program over the rest since it has a lot of different properties you can stay at and we like the flexibility of express comps and free play.

The biggest benefit for Cosmo is the free night stay (worth $250-$300) which is a good option if you plan to visit Vegas more than once per year, however in the long run Mlife probably makes the most sense.

Keep in mind also that these are just “front end” benefits that are guaranteed, but most players will also receive other offers from corporate marketing that include free rooms, dining, free play and much more.

It seems most avid myVegas players have a go to game. But, is there a “best” game? Really, it all depends on your goals. If you’re a fan of online slots and enjoy playing the bonuses, you may like Frontier Fortune or either Excalibur variant. For my fake money, the best game to play is Lotus Land. Reason being, I’m only playing myVegas to build LPs and get some free rewards. I care little about actually interacting with the games. In fact, it’s rare for me to sit down at a slot while in Vegas; they simply can’t hold my attention. This goes double for the online versions.

What’s great about Lotus Land is that it requires no player participation beyond the initial spin. The slots at Wizard Slots does offer free spin bonuses, but those are registered and run automatically, without having to interact with it. Most other myVegas slots require player decisions or acknowledgement (having to press a button once the bonus is complete). You can simply let Lotus Land run in the background while you check emails or peruse the moronic things your “friends” type on Facebook, like me. The only auxiliary participation you may encounter is if myVegas is running a promotion in which you gather items during your spins. However, I’ve been able to go through hundreds of spins without needing to click the old mouse. It’s a great game for gaining LPs or building your strip. I mentioned this little gem in my last podcast episode. Some have used the advice with success:

@VegasFanboy Thanks for suggesting Lotus Land on myVegas. Definitely the best of their slots to just run in the background.

— You Can Bet on That (@YouCanBetonThat) April 22, 2015

@VegasFanboy@YouCanBetonThat I wholeheartedly agree. My Aria building progress has been great since I tried it.

— BSB (@ismebsb) April 22, 2015

Myvegas Rewards Redemption

Do you have a favorite myVegas slot or strategy? If so, let me know. For more myVegas tips, you can check out episode #29 of the VFB podcast.